"Caro" personal branding work.

Caro is the current alias for my personal brand. In the last few years of college I worked at several pop up events in Denton where I sold my work. I sell prints, ceramics, and handmade jewelry at these events.My goal was to create a cohesive and fun brand personality that expressed the feminine yet playful spirit I have always hoped to convey in my personal style. I source gently used vintage clothing pieces that have a unique shape and high quality fabric, and screen print my illustrations on them.  My screenprinted pieces are also very popular on my Depop site, @512caro. My Depop account has given me the opportunity to create a brand from scratch. I have worked hard to create a cohesive aesthetic by carefully curating my offerings. These efforts were rewarded with repeat customers, over 6,000 followers in the first year, and a period of top seller status during 2020 and 2021.